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Naikkan Trafikmu: Empat Alternatif Distribusi Konten yang Perlu Anda Coba!

Dalam melakukan marketing konten, kebanyakan pembuat konten menghabiskan banyak waktu dan fokus pada konten yang dibuat. Banyak riset yang yang dilakukan dalam merencanakan topik, diskusi dalam angle penulisan, dan melakukan edit untuk finalisasi sebuah konten. Namun, ada hal sama pentingnya yang terkadang terlupakan: distribusi konten! Setelah Anda melakukan semua proses tersebut dan menekan tombol publish,… Read more »

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Making Your Twitter Strategy Count in Jakarta

In today’s social media driven era, making your brand noticeable relies heavily on some of the biggest names in the game. Southeast Asia has some of the world’s heavyweight media users – a crucial figure for companies wanting to branch out in this part of the globe. Data from research firm eMarketer in 2016 showed… Read more »

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6 Jenis Kalimat Pembuka Blog yang Bisa Anda Pakai di Awal Tulisan Blog

Anda bingung ingin menulis kalimat pembuka seperti apa di dalam blog Anda? Sama halnya seperti headline yang berguna sebagai pengantar awal untuk menarik klik pada blog Anda, kalimat pertama dalam blog Anda sangatlah penting untuk membuat orang membaca lebih lanjut isi keseluruhan blog Anda. Apabila kalimat pembuka Anda tidak menarik orang untuk membaca lebih lanjut,… Read more »

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Why Millennials in SEA Are A Great Target Market For Your Content Strategy

Millennials are considered to be the most tech-savvy generation of today. Sure, Generation Z are next in line, but you would be hard-pressed to find a millennial caught dead without their gadgets. Reflecting this, brands and companies have altered strategies in a way to better appeal to this generation of influencers — and for good… Read more »

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More Indonesians Prefer Tutorial-Focused Content on YouTube

Since February 14, 2005, when Steve Chen, Chad Hurley and Jawed Karim launched YouTube, the video sharing platform has become an integral part of pop culture. The digital revolution has made uploading and viewing videos easier and easier and it daily binge-watching has now become a habit for many fans. According to Fortune Lords, it… Read more »

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New Survey Shows 80 % of Consumers Forget Content After Three Days

Does your brand want to make an impression in the Southeast Asian market? Before you hit the ground running with your campaign, a recent study showed that after three days, 80 percent of consumers forget the majority of information from branded content. Over half of them couldn’t even recall a single detail. Prezi, in partnership… Read more »

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TED Talks Inspire Content Marketing Strategy in Southeast Asia

TED Talks have become a premier platform for trailblazers in every field to share their wisdom with the world. And one major perk is that it is free for all. With a strong belief in sharing ‘ideas worth spreading,’ all anyone needs is access to the internet and a will to learn to get the… Read more »

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Content Personalization: The New Name of the Marketing Game

When it comes to the content marketing game, one has to be continuously on their toes, updating themselves with trends that could make a huge difference for any brand or company. You need to find ways to connect with audiences, especially when competition is fierce. Being an industry that’s dynamic, novel content ideas and strategies… Read more »

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Add Oomph To Your Content With These Video-Editing Apps

Let’s say you’re a food blogger who loves to share recipes you’ve concocted or those that were passed down from several generations in your family. You post every single thing on your blog, making sure not to leave out important details like the specific ingredients and the thorough preparation steps. Not too long ago, your… Read more »