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4 Benefits of Working with a PR Agency in Indonesia

To boost a brand’s visibility, running PR is a key activity that really cannot be ignored these days. To get ideal results, experts will advise partnering up with an experienced agency. But what are the actual benefits to outsourcing PR, as opposed to simply executing in-house? In short, there are several. In no particular order,… Read more »

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Before Announcing Your Funding News…

If you keep up with tech news, you can see that startups often rely on venture capital to scale up their operations. One of the ways to do that is by getting the attention of investors via positive news in the media. To attract the attention of even more investors, tech startups can announce their… Read more »

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Why this PR weapon is so effective in Indonesia

One of the most potent ways to get mainstream media coverage in Indonesia is by announcing your business achievements via a well-crafted press release. While it sounds deceptively simple, it is indeed a great way to get the attention. But there is just one catch. You need to have something truly interesting to share. So… Read more »

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How to get covered by Kompas & Detik for less than Rp20m

If you’re running a small or medium-sized business in Indonesia, you may feel like your company is not yet worthy of press coverage. But nothing could be further from the truth, provided that you have a compelling story to tell. The good news is there’s an option that even the smallest of businesses can afford…. Read more »

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Making Your Twitter Strategy Count in Jakarta

In today’s social media driven era, making your brand noticeable relies heavily on some of the biggest names in the game. Southeast Asia has some of the world’s heavyweight media users – a crucial figure for companies wanting to branch out in this part of the globe. Data from research firm eMarketer in 2016 showed… Read more »

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Why Millennials in SEA Are A Great Target Market For Your Content Strategy

Millennials are considered to be the most tech-savvy generation of today. Sure, Generation Z are next in line, but you would be hard-pressed to find a millennial caught dead without their gadgets. Reflecting this, brands and companies have altered strategies in a way to better appeal to this generation of influencers — and for good… Read more »

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More Indonesians Prefer Tutorial-Focused Content on YouTube

Since February 14, 2005, when Steve Chen, Chad Hurley and Jawed Karim launched YouTube, the video sharing platform has become an integral part of pop culture. The digital revolution has made uploading and viewing videos easier and easier and it daily binge-watching has now become a habit for many fans. According to Fortune Lords, it… Read more »

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New Survey Shows 80 % of Consumers Forget Content After Three Days

Does your brand want to make an impression in the Southeast Asian market? Before you hit the ground running with your campaign, a recent study showed that after three days, 80 percent of consumers forget the majority of information from branded content. Over half of them couldn’t even recall a single detail. Prezi, in partnership… Read more »

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The Philippines’ 9 Top Fashion Bloggers

  For tech-savvy fashionistas, blogging has become the best platforming for showcasing their passion. The hippest bloggers can expect to build a brand while enjoying some awesome perks and earning a little cash on the side. Fashion is a popular niche that never fails to attract a huge following. With ever-evolving style, fashion leaders and… Read more »

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What Does Singapore’s Rise in Freelance Jobs Mean for Content Producers?

Working as a freelancer is a growing trend in Singapore. In a Straits Times article published in February, the results of the country’s Graduate Employment Survey showed a large percentage of respondents taking on temporary jobs instead of permanent full-time roles after graduating from college. The respondents of the survey included fresh graduates from National… Read more »