Featured Image

Making Your Twitter Strategy Count in Jakarta

In today’s social media driven era, making your brand noticeable relies heavily on some of the biggest names in the game. Southeast Asia has some of the world’s heavyweight media users – a crucial figure for companies wanting to branch out in this part of the globe. Data from research firm eMarketer in 2016 showed… Read more »

Featured Image

Why Millennials in SEA Are A Great Target Market For Your Content Strategy

Millennials are considered to be the most tech-savvy generation of today. Sure, Generation Z are next in line, but you would be hard-pressed to find a millennial caught dead without their gadgets. Reflecting this, brands and companies have altered strategies in a way to better appeal to this generation of influencers — and for good… Read more »

Featured Image

More Indonesians Prefer Tutorial-Focused Content on YouTube

Since February 14, 2005, when Steve Chen, Chad Hurley and Jawed Karim launched YouTube, the video sharing platform has become an integral part of pop culture. The digital revolution has made uploading and viewing videos easier and easier and it daily binge-watching has now become a habit for many fans. According to Fortune Lords, it… Read more »

Featured Image

New Survey Shows 80 % of Consumers Forget Content After Three Days

Does your brand want to make an impression in the Southeast Asian market? Before you hit the ground running with your campaign, a recent study showed that after three days, 80 percent of consumers forget the majority of information from branded content. Over half of them couldn’t even recall a single detail. Prezi, in partnership… Read more »

Featured Image

The Philippines’ 9 Top Fashion Bloggers

  For tech-savvy fashionistas, blogging has become the best platforming for showcasing their passion. The hippest bloggers can expect to build a brand while enjoying some awesome perks and earning a little cash on the side. Fashion is a popular niche that never fails to attract a huge following. With ever-evolving style, fashion leaders and… Read more »

Featured Image

What Does Singapore’s Rise in Freelance Jobs Mean for Content Producers?

Working as a freelancer is a growing trend in Singapore. In a Straits Times article published in February, the results of the country’s Graduate Employment Survey showed a large percentage of respondents taking on temporary jobs instead of permanent full-time roles after graduating from college. The respondents of the survey included fresh graduates from National… Read more »

Featured Image

TED Talks Inspire Content Marketing Strategy in Southeast Asia

TED Talks have become a premier platform for trailblazers in every field to share their wisdom with the world. And one major perk is that it is free for all. With a strong belief in sharing ‘ideas worth spreading,’ all anyone needs is access to the internet and a will to learn to get the… Read more »

Featured Image

Content Personalization: The New Name of the Marketing Game

When it comes to the content marketing game, one has to be continuously on their toes, updating themselves with trends that could make a huge difference for any brand or company. You need to find ways to connect with audiences, especially when competition is fierce. Being an industry that’s dynamic, novel content ideas and strategies… Read more »

Featured Image

Add Oomph To Your Content With These Video-Editing Apps

Let’s say you’re a food blogger who loves to share recipes you’ve concocted or those that were passed down from several generations in your family. You post every single thing on your blog, making sure not to leave out important details like the specific ingredients and the thorough preparation steps. Not too long ago, your… Read more »

Featured Image

Want to Start a Money-Generating Blog?

  So you’re a fashion expert. Or perhaps you enjoy sharing your travel escapades. Maybe photography is something that you’re passionate about. Whatever reason it is, blogging is a fun way to express yourself and connect with people who share the same interests. But what if you want to do something you love and still… Read more »