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More Indonesians Prefer Tutorial-Focused Content on YouTube

Since February 14, 2005, when Steve Chen, Chad Hurley and Jawed Karim launched YouTube, the video sharing platform has become an integral part of pop culture. The digital revolution has made uploading and viewing videos easier and easier and it daily binge-watching has now become a habit for many fans. According to Fortune Lords, it… Read more »

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New Survey Shows 80 % of Consumers Forget Content After Three Days

Does your brand want to make an impression in the Southeast Asian market? Before you hit the ground running with your campaign, a recent study showed that after three days, 80 percent of consumers forget the majority of information from branded content. Over half of them couldn’t even recall a single detail. Prezi, in partnership… Read more »

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Content Personalization: The New Name of the Marketing Game

When it comes to the content marketing game, one has to be continuously on their toes, updating themselves with trends that could make a huge difference for any brand or company. You need to find ways to connect with audiences, especially when competition is fierce. Being an industry that’s dynamic, novel content ideas and strategies… Read more »

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How Top Brands Do Content Marketing

They always say “content is king” and for a number of good reasons. It cannot be denied that different content speaks to a multitude of audiences, encompassing all ages, races, and genders. With the internet being a tough market to crack, you may ask, how can my brand’s blog post or a quick tweet pack… Read more »